The 2021 Ford Bronco has officially entered production, with the first customer-spec examples rolling off the line at Ford’s Michigan Assembly Plant. The Blue Oval is marking the occasion with what it calls “Bronco Celebration,” which will go live at 10 a.m. EDT Tuesday.
No, this is not a drill; it’s finally happening.
“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Chief Marketing Officer Suzy Deering in Ford’s official announcement. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”



