When running a promotional marketing campaign, you gain the opportunity to not only boost the loyalty of your current customers but to create brand-new customers as well. Certain businesses can gain a ton of value out of promo marketing campaigns in particular. Here are just five of the key businesses that benefit from promotional marketing campaigns in 2022 (and beyond):
1. Coffee Shops
While it’s not common for coffee businesses to use a lot of promotional items, a variety of promotional items can be used to make a coffee shop stand out from its local competitors (especially bigwigs like Starbucks). You may strengthen the emotional bond between your customers and your coffee shop by allowing them to take home free keepsakes of their time in your coffee shop, including free mugs, coffee samples, and other fantastic promotional marketing gifts. They’ll suddenly develop a thirst for coffee when they revisit the gift you’ve given them and will be more likely to visit your shop, as opposed to one of the massive chains that are trying to poach your town’s coffee sales. Doing so will ensure your coffee shop can survive in the world’s competitive coffee business environment for decades to come.
2. Colleges
Free promotional products are incredibly useful for universities, colleges, and other higher education campuses. Given their low cost when purchased in bulk, free promotional gifts are an excellent way to boost school spirit and to make the general public more aware of the school’s existence. Quality branded drawstring backpacks can be especially useful in this regard. Giving away free merchandise might be even more beneficial for enhancing your school’s brand if you’re holding a recruitment seminar or graduation celebration. Make sure your free gifts are well-made, however, or else you run the risk of making the school look “cheap,” which can end up pushing away valuable new recruits. If you would not use the product yourself, be sure to consider a different choice for the gift you’ll be giving out during your school’s next promotional marketing campaign.
3. Restaurants
If you’ve ever visited a reputable sit-down pizza chain or another beloved local restaurant, you probably left with a free cup bearing their logo (or another similar promotional item). By employing this tactic in your restaurant, you may encourage customers to go for one of your free cups whenever they cook a meal. Your promotional cups can be even more effective as a long-lasting advertisement if you include contact information and daily specials on them, depending on the type of restaurant you’re running. However, you can use this strategy with many other types of valuable free promotional gifts as well, so be sure to get creative. Each type of restaurant will benefit from its own unique type of promo gift, after all, so do not box yourself in during the brainstorming process.
4. Concert Venues
Running a concert venue that hosts well-known acts requires you to merchandise frequently. Although selling merchandise is always ideal, giving away free merch and promotional items at concert venues can also considerably boost customer retention and the public’s awareness of your concert venue and set you up for a solid investment plan in the future. If you serve beverages in glass cups at your establishment, you’ll have to clean up potentially harmful spills all the time, so plastic cups can be a great investment for concert venues in particular. Concert venues are known for taking great care to cultivate a certain brand and attitude, so they have to be able to take careful consideration when choosing the style, quality, and feel of the promotional products that they’re giving out.
5. Bars
Promotional gifts are a great way to advertise your bar if it is located in a popular tourist region. The key to this tactic is understanding how to make the product you’re giving out appealing. After all, you want your clients to enjoy their drink while they are at your bar, and to remember the bar’s name and location after they leave. They’ll take your complimentary promo gift with them when they’re done drinking and ready to go home as a memento of their fantastic experience at your bar. With any luck, they may even become regular at your bar whenever they’re in the nearby area.
Unlock Better Business with Promo Marketing
Promotional marketing campaigns can unlock your company’s full potential when done correctly. The more frequently you give out promo gifts to your customer base, the more frequently they’ll realize just how much you value their business. Do a campaign a few times a year, and you’ll become a beloved local business in no time.
