Statement of the International Esports Federation

Kenny joins BLAST with a proven track record in growing revenue streams, building cross-functional teams, doubling down on fan engagement and instilling a culture of high performance. Previous roles saw her work for global football club Arsenal FC in 2014 as their Head of Fan Services before being promoted to Director of Business Development in 2018.

She joins BLAST from Switzerland-based company Club Affairs after working as a Strategic Advisor Senior Commercial Consultant, where she consulted professional football businesses on commercial strategy and operations. Kenny will retain her role as a Non-Executive Board Member at LTT Sports.

Kenny’s remit in the new role will entail her spearheading the growth and delivery of BLAST Premier as the company looks to maintain and enhance its industry-leading production, tournament operations, approach to fan engagement and commercial portfolio.

Robbie Douek, CEO for BLAST, said: “Charlotte is a brilliant addition to an already hugely talented team delivering BLAST Premier. Since its launch in early 2020, BLAST Premier has enjoyed tremendous growth and gone on to become one of the world’s leading Counter-Strike and esports events. We are entering an exciting period and targeting accelerated growth over the next two years – we believe Charlotte is the perfect person to lead these efforts in this newly created role.”

Charlotte Kenny, Manager Director for BLAST Premier, said: “I am excited and truly honoured to take on this new role and lead the incredibly talented team at BLAST Premier. I have been following the phenomenal growth of BLAST over the last couple of years; they have established something really special and unique in the esports market. This is an important and exciting time for BLAST and esports generally. I look forward to playing my part in their future success.”

Over the last 18 months BLAST Premier, the company’s leading light and global Counter-Strike tournament circuit, has renewed and secured a range of long-term commercial partnerships with Coinbase, Betway and EPOS among others.

Last November saw BLAST Premier’s long-awaited return to physical events with a record 25,000 fans attending the Fall Final in Copenhagen’s iconic Royal Arena over three days.

BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.

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