Ad industry on television rebounds with 43% growth in Jan-June ’21: TAM AdEx
The report said ad volumes on television rebounded strongly in January-June ’21, despite the second Covid-19 wave, adding that ad volumes had dropped 15% during January-June ’20 over the corresponding year-ago months, which also translates into growth from a lower base.
“The festive season and positive consumer sentiment led to recovery in television advertising volumes starting Oct’ 20. While wave two of the pandemic was more severe than the previous wave, lessons learnt benefitted the industry which mitigated the severity of the pandemic,” TAM AdEx said in a statement.
The top 50 advertisers on television accounted for nearly 65% share of ad volumes, and packaged consumer goods maker Hindustan Unilever topped the list during the first six months, followed by hygiene products company Reckitt. The report flagged Dettol anti-germ handwash and Lizol disinfectant maker Reckitt Benckiser as among the top two advertisers, indicating that the sanitising and hygiene products maker accelerated its advertising to leverage demand during the pandemic.
Apart from
and Reckitt, , , Mondelez,
