Amazon could bring Fire TV to YOUR CAR in dramatic streaming boost
Amazon’s hugely popular Fire TV streaming platform is already available in a huge variety of gadgets – from affordable HDMI dongles to pricier set-top boxes with hands-free voice controls, soundbars and built directly into Smart TVs. However, Amazon has big plans to continue expanding its telly empire.
And the next frontier for Fire TV could be in-car infotainment systems. Yes, really.
Pioneered by electric cars, but fast-becoming standard across the auto industry, expansive touchscreens are commonplace in modern vehicles. Amazon sees these screens as a good opportunity to bring blockbuster Prime Video shows like Clarkson’s Farm and The Boys to those on the road. Of course, these will be targeted at passengers – not the person behind the wheel.
Speaking about this emerging opportunity in an interview with Protocol, Amazon vice president Daniel Rausch said: “We do see interest in the auto segment. Screens are coming to autos in greater numbers, and I’m very interested in being where customers want to be entertained, which is frankly just about everywhere, including on the go.
“It’s not just about streaming in the living room. 5G connectivity is going to transform that as well, because you just get a high-quality connection anywhere you go in your car.”
Amazon has already announced its first partnership between the Fire TV team and Dutch automobile manufacturer Stellantis back in March, which has already resulted in new Jeep Wagoneer and Grand Wagoneer models shipping with Fire TV in the entertainment systems.
