Amazon Prime Video tenders unconditional apology for ‘Tandav’

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Amazon Prime Video has issued an unconditional apology for the objectionable scenes in its original series ‘Tandav’, within a week of the government’s notification of the content guidelines and code of ethics for the video streaming sector.

“Amazon Prime Video again deeply regrets that viewers considered certain scenes to be objectionable in the recently launched fictional series Tandav,” the company said in a statement.

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“This was never our intention, and the scenes that were objected to were removed or edited when they were brought to our attention. We respect our viewers’ diverse beliefs and apologise unconditionally to anyone who felt hurt by these scenes.”

The “objectionable scenes” in the show had resulted in multiple FIRs against the producers of the show as well as Amazon Prime Video India Originals head Aparna Purohit.

Last month, the Allahabad High Court had rejected an anticipatory bail plea filed by Purohit.

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Amazon said that the company follows content evaluation processes, which it acknowledges need to be constantly updated to better serve the audiences.

“We will continue to develop entertaining content with partners while complying with the laws of India and respecting the diversity of culture and beliefs of our audiences,” it said.

Some scenes of the show were deemed offensive by some right-wing groups for allegedly depicting Hindu deities in a bad light.

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After the severe backlash, the Ministry of Information and Broadcasting (MIB) had sought clarification from Amazon Prime Video.

While there were demands to remove the content from the platform, Ali Abbas Zafar, the director of the show, issued an apology on behalf of the cast and crew of ‘Tandav’.

The scenes were promptly removed, but it didn’t assuage concerns of people who wanted the content removed.

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Released on January 15th, ‘Tandav’ features Saif Ali Khan, Mohd Zeeshan Ayyub, Dimple Kapadia, Sunil Grover, Tigmanshu Dhulia, Gauhar Khan, Kritika Kamra and others.

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