Apple reportedly in talks for NFL Sunday Ticket — and it could be a game changer


Football may have a new home on Sundays from 2022. According to a new report in The Information, Apple has expressed an interest in taking on the rights to the NFL’s Sunday Ticket package when the current contract with DirecTV ends next year.

NFL Sunday Ticket would be a key way for Apple to drive Apple TV Plus subscriptions. To date, the service has relied on the company’s own exclusive, original content such as Ted Lasso, Mythic Quest and The Morning Show. Live sports would help attract a known audience that these pre-made shows can’t necessarily reach and is, in many ways, less of a gamble than commissioning something entirely new.  

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