ASDA launches 50-inch Smart TV deal as it returns to Black Friday after half a decade away
Honestly, it’s a little surprising that ASDA has one of the best TV deals around this Black Friday. That’s because ASDA has avoided taking part in any Black Friday promotions since 2015 – and hadn’t warned us that it was reversing that policy this year until the deals were announced on its website.
If you’re not familiar with ASDA’s infamous boycott of Black Friday – here’s a brief history lesson. ASDA went all-out with its Black Friday sales in 2013 and 2014 with a number of exclusive in-store deals. Unfortunately, these in-store deals were so aggressively priced that there were a number of high-profile incidents involving customers brawling over limited stock. With a number of arrests taking place, needless to say, it wasn’t quite what the high street supermarket had in mind. Of course, these brawls weren’t only limited to ASDA, but the store said feedback from its customers stated loud and clear that they weren’t a fan of these limited-time discounts.
According to customer research conducted by ASDA following the problems in 2013 and 2014, supermarket customers reported stated a preference for discounts and sales spread throughout the festive period across a range of goods, including food and drink for Christmas parties, rather than headline price drops on electronics and goodies on Black Friday. Since then, ASDA has been pretty steadfast in turning its back on Black Friday. In 2018, it launched a fortnight-long event named Green Is The New Black, while the following year, the Wal-Mart owned supermarket held a Rollback event that spanned the same period, which included Black Friday itself, and offered deals on a number of items, including electronics.
And that brings us to 2020. Half a decade after pulling out of the sales event, ASDA has revive its Black Friday sales.
On its online storefront, it says: “Black Friday is back with better deals than ever. With huge discounts on the brands you know and love, you won’t want to miss out. So get involved in our Black Friday event for a super-charged Asda Price pocket tap.”
There are a number of other discounts and deals to be found, including a NOW TV streaming stick, which is available for £20 instead of the usual £30 price tag. There are also price cuts to LEGO sets too.
