ATSC 3.0 explained: How NextGen TV delivers 4K HDR broadcasts for free

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The name might sound meaningless: ATSC 3.0. But behind that opaque acronym is a world of improvements to over-the-air TV that brings 4K picture, premium sound and interactive features into your home for free.

The Advanced Television System Committee (ATSC) is an industry group that determines the technologies used for broadcasters nationwide, and the ATSC 3.0 standard is the newest version of over-the-air TV.

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