Beyond the Apple September 7 event — what’s next for Apple

Tim Cook will take to the stage of the Steve Jobs Theater this Wednesday (September 7) to lead off the now-annual Apple September event. And if recent history is any guide, it won’t be the last time we see Cook and Company this fall.

Apple is a big company, one with lots of different products receiving fairly regular updates. And as a maker of consumer electronics, Apple likes to get as many of those products onto retail shelves in time for holiday shopping. That means a lot of product announcements — more than can fit into any one event. And so, we’ve become accustomed to a fall with multiple product events from Apple and not just the lone September announcement.

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