Cinemas will have to offer 10 times better content than OTT: MX Player's Chief Content Officer
“I don’t think that the cinemas will not exist or OTT will take on, I just think that the kind of content available in the mediums will probably undergo a kind of a shift. The cinema will now have to really really justify the Rs 250-Rs 300 being asked for…”, said Talwar at India Mobile Congress on Thursday.
According to him the content in cinema has to be “ten times better” than what is available on OTT for the consumer to spend the money on his parking, popcorn and the movie.
Talwars comments come on the back of the explosion of content absorbed in India on OTT platforms , which has accelerated during this pandemic year. Talwar however said that cinema as an ecosystem will survive and thrive because moviegoers will head there for the experience, which again calls for a different story telling format than what is offered on OTT platforms.
The content head spoke on how the consumption pattern has seen a “behavioral shift is happening across age groups, across geographies”. This is reflected in statistics where the platform which used to attract 75 million daily and 175 million monthly active users now has more than 200 million monthly active users.
While OTT players are using AI to enhance user experience and offer a more personalised bouquet of options, Talwar estimates that 5G will offer more data to the customer and it will not be just about speed, which in turn will increase content consumption.
“I think 5G is definitely incremental if it increases the speed and just the layering or buffering goes away…The insatiable appetite for content that this country has to be really the challenge and and therefore you can make that part of the life a lot better by increasing the data packet size to 2-3GB. Moment that happens , you will see more and more explosion of content being consumed,” said Talwar.
(function () { var a = window.localStorage && localStorage.getItem('et_syftCounter') || ''; a = a && JSON.parse(a) || {}; if(a.beforeSyft && customDimension) { customDimension.dimension32 = a.beforeSyft; } if(a.afterSyft) { customDimension.dimension33 = a.afterSyft; } })()
var contentAge="0.00015046296296296297"; if(contentAge) { customDimension.dimension34 = contentAge > 2 ? '>48hs':'<48hrs'; } if(customDimension){ customDimension.dimension25 = "articleshow_main"; customDimension.dimension26 = "Industry"; customDimension.dimension27 = "Industry/Media/Entertainment/Entertainment/"; customDimension.dimension29 = "13352306"; customDimension.dimension48 = "79666222"; customDimension.dimension57 = _tiluuid; } ga('send', 'pageview', customDimension); var newHookId ='13352306'; var newHookId2 = '13357212'; if(newHookId == '1715249553' && newHookId2 == '1052732854'){ newHookId = '1052732854'; // politicsnation }else if(newHookId == '1715249553' && newHookId2 == '1373380680'){ newHookId = '1373380680'; // Economy } var subsec1_value="13352306", subsec1_2value="13357212"; if(subsec1_value == '1715249553' && subsec1_2value == '1052732854'){ subsec1_value="1052732854"; // politicsnation }else if(subsec1_value == '1715249553' && subsec1_2value == '1373380680'){ subsec1_value="1373380680"; // Economy } (function (g, r, o, w, t, h, rx) { g[t] = g[t] || function () {(g[t].q = g[t].q || []).push(arguments) }, g[t].l = 1 * new Date(); g[t] = g[t] || {}, h = r.createElement(o), rx = r.getElementsByTagName(o)[0]; h.async = 1;h.src = w;rx.parentNode.insertBefore(h, rx) })(window, document, 'script', 'https://static.growthrx.in/js/v2/web-sdk.js', 'grx'); grx('init', 'gf999c70d'); var grxDimension = {url: window.location.href, title : document.title, referral_url : document.referrer}; if(window.customDimension && window.objDim) { for(key in customDimension) { var dimId = 'd' + key.substr(9, key.length); if(objDim[dimId] && customDimension[key]) { grxDimension[objDim[dimId]] = customDimension[key]; } } } var subsStatus="Free User"; var jData = JSON.parse(localStorage.getItem('jStorage')); function getCookie(n) {var ne = n + "=", ca = document.cookie.split(';');for (var i=0;i< ca.length;i++){ var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(ne) == 0) return c.substring(ne.length, c.length); } return null; } (function () { if(ssoid = getCookie('ssoid')) { try { grx('userId', ssoid); var pfuuid = getCookie('pfuuid'); if(pfuuid) { grxDimension['et_uuid'] = pfuuid} grxDimension[objDim['d3']] = 'LOGGEDIN'; var grx_userData = jData['prime_'+getCookie('TicketId')]; grx_userData = grx_userData || {}; var grx_userPermission = grx_userData.permissions; if(grx_userPermission.indexOf("expired_subscription") > -1) { subsStatus="Expired User"; } else if (grx_userPermission.indexOf("subscribed") > -1 && grx_userPermission.indexOf("cancelled_subscription") > -1 && grx_userPermission.indexOf("can_buy_subscription") > -1) { subsStatus="Paid User - In Trial"; } else if(grx_userPermission.indexOf("subscribed") > -1) { subsStatus="Paid User"; } else if(grx_userPermission.indexOf("etadfree_subscribed") > -1) { subsStatus="Ad Free User"; } } catch (e) {} } else { grxDimension[objDim['d3']] = 'NONLOGGEDIN'; } grxDimension[objDim['d37']] = subsStatus; })()
grx('track', 'page_view', grxDimension);
if(geolocation && geolocation != 5 && (typeof skip == 'undefined' || typeof skip.fbevents == 'undefined')) { !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '338698809636220'); fbq('track', 'PageView'); }
var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "6036484"});
if(geolocation && geolocation != 5) { (function() { var s = document.createElement('script'), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })(); }
if(geolocation && geolocation != 5) { (function() { function pingIbeat() { window._pg_endpt=(new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', "https://agi-static.indiatimes.com/cms-common/ibeat.min.js"); document.head.appendChild(e); } if(typeof window.addEventListener == 'function') { window.addEventListener("load", pingIbeat, false); } else { var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? pingIbeat : function() { oldonload(); pingIbeat(); }; } })(); }
}
Stay connected with us on social media platform for instant update click here to join our ????️????️ Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Entertainment headlines.
For all the latest Entertainment News Click Here
For the latest news and updates, follow us on Google News.
Also, if you like our efforts, consider sharing this story with your friends, this will encourage us to bring more exciting updates for you.
