Citroen C5 Aircross home deliveries commence in India
Citroen has commenced home deliveries of the C5 Aircross to customers who purchased the SUV via the company’s Citroën Buy Online digital retail platform. The carmaker had introduced its digital retail platform for the Aircross at the time of its launch. Deliveries of the C5 Aircross ordered via dealerships are also in full swing.
- First online ordered cars delivered in Surat, Hyderabad and Chandigarh
- Deliveries via showrooms commenced back in April 2021
- Online ordering and home deliveries facilitated in over 50 cities
Citroen says that under its online retail platform, customers get the option to customise their vehicle along with availing of financing options, trading in their old vehicle, access to a digital sales advisor and getting the vehicle registered. Depending on the location the vehicle is either delivered by the local La Maison dealership or by partners appointed to handle the last mile delivery in cities where dealerships are yet to open.
“In some cities wherever we have our dealers, our dealer remains our delivery partner. So all the vehicle delivery happens through the dealer. In the non-dealer locations we have our other partners like Carwale, who are doing the last mile deliveries in some cities,” Saurabh Vatsa, Citroën Brand Head, India said at a round table.
The first units of the digitally purchased C5 Aircross’ were delivered in Surat and Chandigarh with Vatsa adding that a similarly delivery was being completed in Hyderabad.
“All of these customers who are coming in are coming in from non-dealer locations,” Vatsa commented on the orders being received over Citroen online channel.
