Clint Eastwood Won After CBD Lawsuit Made Fake Claims, And It’ll Cost Company Millions

Celebrity endorsements can be enough to make or break a product. If a name that people trust is attached to a product, then people are going to have a natural feeling of trust for the product itself. This support is likely what led a CBD company to use Clint Eastwood’s likeness without his permission in a series of ads. It’s also what led Eastwood to sue the company, which has now resulted in a $6 million settlement in his favor. 

Last summer, Cry Macho director Clint Eastwood filed two lawsuits in federal court against three manufacturers of CBD products. The lawsuits claimed false endorsement, trademark infringement, and violation of common law as they included quotes attributed to the Academy Award winning director and images that appeared to be from an interview he had given in which he supported these CBD products. However, he had never given such an interview. 

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