Crowning glories for all with Watermans’ hair growth range
Integrated trading, merchandising, marketing modules and real time data feeds as well as fraud prevention and translation services are among other benefits being brought together. This is now prompting owners Gail and Matt Waterman to forecast a four-fold increase in sales and a £12million turnover for 2022-2023.
All the brand’s formulations, which include vitamins, herbs, plant proteins and oils promoting hair regrowth, are UK made and developed by the husband-and-wife team and its 10 staff in Rotherham, Yorkshire.
For Gail and Matt “our plan is to get more distributors throughout the world on board,” they say, “so everyone can benefit from using our products and their unique mix of ancient and modern ingredients for use on all hair types and races.
“We live in an intensely visual world. The state of someone’s hair has a big impact on how they feel and their confidence. We’re here for anyone who wants thicker looking, stronger, longer hair.”
Ideal complimentary skills – Gail in the hair salon industry and Matt in marketing, plus a shared personal concern about fine and thinning hair led to the company’s launch in 2014.
With no winning solutions they could see, the pair came up with their own remedy and a shampoo. Its free-from cruelty, sulphate, paraben and palm oil ingredients were founded on an ethos that increasingly customers are looking for and forged the business’s innovation roadmap.
