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Sazka Group’s UK division Allwyn has appointed David Craven as its new Chief Executive Officer, in a bid to increase its chances of winning the race for the next National Lottery licence.

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Craven has previously run a number of major gaming software and gambling businesses, such as The Tote and World Gaming, with his “experience at digitising gambling-related businesses” a key factor in his recruitment by Allwyn.

The Gambling Commission is expected to decide later this year whether to award a further term to current incumbent Camelot, or to pass the next licence to a different company.

Sazka has recently recruited Sir Keith Mills as bid chair, along with a number of other heavyweight executives, including former Sainsbury’s Chief Executive Justin King, and Brent Hoberman, one of the founders of Lastminute.com.

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“National Lotteries are needed now more than ever. I’ve always focused on how technology can be used to improve the customer experience, whether that be in-store or online,” Craven said.

“Not only does this mean making games fun and exciting, but I passionately believe that technology is the best way to safeguard customers,” Craven added.

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