Dragons’ Den reject told product won’t make a ‘huge profit’ – business made £1m in a year

Natalie Ellis entered the Den in 2008 seeking £120,000 for 15 percent equity of her company, Prestige Pets. After establishing her company Prestige Pets in 2001, the entrepreneur went on to invent a non-spill dog bowl which she called the Road Refresher.

In the five months prior to appearing on the show, Natalie had sold 22,000 refresher bowls and turned over £70,500. Her aim was to take her product to America.

She had researched that the dog accessory market was much bigger in the USA and wanted to move her business there.

Theo Paphitis said: “Trying to conquer America is just one step too much, so I’m out.”

James Caan agreed with Theo and explained to her that America is known as the “graveyard of all UK businesses”.

READ MORE: Tax code BR: How to check if all your income will be slapped with 20% tax

He told her he could not invest as it was more of a lifestyle business rather than an investment one.

Duncan Bannatyne added: “I agree with James. There’s not huge profit in this so I’m out.”

Peter Jones said he didn’t think was an investable opportunity and that she just needed help and support which she could get elsewhere.

During an interview posted to the Dragons’ Den YouTube channel last year, Natalie explained she was “absolutely devastated” when leaving the Den as she wanted investment from both Peter and Theo.


She was able to achieve this success by pursing her international plans.

“My big ambition was to take this to America and I’d rather look back and say I tried and failed rather than what if,” Natalie said.

Natalie’s product became the fastest selling dog bowl on Amazon USA, which was recommended for president Obama’s dog.

She explained: “I was taken aback by the news. It’s absolutely amazing to think my invention is going to be used in the White House.

“In the back of my mind, I can’t help thinking, ‘Yes, Dragons, you were wrong’,” Natalie told the Daily Mail.

Theo said: “It’s wonderful to see someone from the Den who didn’t get investment do so well.

“I’m constantly asked ‘Do you regret not investing?’

“If I had to say there was one that I would have liked to invest in more than the others that I did – I reckon this one might be it you know.”

Natalie told the FT her turnover reached £1million at some point in 2008, with her first million pound profit gained in 2010.

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Business News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More