Electronic Arts Buys Glu for $2.1 Billion to Tap Into Growing Mobile Gaming Market
US video game powerhouse Electronic Arts on Monday announced a $2.1 billion (roughly Rs. 15,300 crores) deal to by smartphone-focused game studio Glu Mobile.
The acquisition came with Glu’s library of titles including MLB Tap Sports Baseball and was described as part of a move by EA to significantly beef up its offerings on smartphones or table computers.
“Mobile continues to grow as the biggest gaming platform in the world, and with the addition of Glu’s games and talent, we’re doubling the size of our mobile business,” said EA chief executive Andrew Wilson.
EA expected Glu to enable it to build on popular video game franchises with mobile offerings. Glu’s line-up of games includes Design Home and Covet Fashion.
“As part of Electronic Arts, we will continue capitalizing on the opportunities ahead in the expanding mobile gaming industry,” said Glu chief executive Nick Earl.
