In part 2 of this episode, our panelists – Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and Category Head, Foods at PepsiCo India, and Shuvadip Banerjee, VP Marketing Services at ITC Ltd. elaborate how digital is now enabling them to experiment with different content, messages and mediums, to see what’s working for them. Digital is fast becoming ‘the’ medium to build brands as well. They discuss how consumers and brands exist today in an omni-reality, and how communication will have to be tailored to a rapidly evolving consumer going forward.
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