Facebook has entered into a digital content partnership with Sony Pictures Networks India (SPN), which will allow the Menlo Park-headquartered social media network to stream exclusive content from the Indian national cricket team’s tour of Australia. The deal involves match content being showcased on Facebook Watch across three ODIs, three T20Is, and four Tests. This will include match highlights, in-play moments with best catches, best wickets, and man of the match amongst others.
“We are committed to deepen and enhance engagement with cricket fans across the globe by bringing best in class, premium action to them in ways that ignite conversations, build connections and enhance affinity towards the sport,” said Manish Chopra, Director and Head of Partnerships, Facebook India. The videos will be available on Sony Sports India’s Facebook page, enabling fans to catch up on action they missed and talk about or share the top moments with their friends.
“We are excited to partner with Facebook as the exclusive social media platform for the India tour of Australia,” said Manish Aggarwal, Head – Growth and Monetization, Digital Business, SPN. “This association will enable us to offer interesting match content to a host of cricket enthusiasts and drive further engagement for the much-hyped tournament, across the Indian subcontinent. This collaboration will surely get the fans closer to the game.” Facebook said it is constantly working towards building and enabling video experiences that connect people, and sports is an integral part of building the social viewing experience on the platform.
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