Ford’s born-again Bronco is so popular that about 100 dealers nationwide are planning to build a space dedicated to the off-roader. It’s not a requirement, but those that do are largely free to design and arrange it how they see fit.
“That was something that the dealers asked for because they saw the potential for it, so we developed a program for it,” explained Mark Grueber, the head of the Bronco brand, in an interview with Ford Authority. “We offer a whole range of what they can do, everything that we call a pylon to the parts wall for accessories and the display for the Bronco.” He noted some dealers are converting existing facilities (like used cars buildings) into Bronco stores.
His comments suggest the Bronco store in, say, Los Angeles won’t look exactly like the one in Denver or the one in Boston. There’s no one-size-fits-all solution, because each market is different and not all dealers have the same budget to play with. Of course, it’s reasonable to assume that every Bronco space will have an outdoorsy vibe.
