Contact UsDMCA policyAbout UsPrivacy PolicyTerms of UseDisclaimerCookie Policy
Trending
How to Detect Malware in Your BrowserExploring the Benefits of Popular Dietary Supplements: What Science SaysUnderstanding Z-Library: Bottom line on Legality and SafetyThe healthcare sector is complex and ever-evolvingEstablishing a Comprehensive Patient Safety ProgramTips for Overcoming Substance Use DisorderHow To Recognize Signs of Mental IllnessLeveraging Fashion Trends While Maintaining IndividualityTips for Utilizing Knowledge Management ToolsTeam Collaboration: Using an Action Plan Template for Group Projects
Home › Gaming

Gaming time spent on UK Samsung TVs is still 15% higher than pre-pandemic levels, new report suggests

Lokendra SinghAug 26, 2021Gaming
Gaming time spent on UK Samsung TVs is still 15% higher than pre-pandemic levels, new report suggests
Reading Time: 2 minutes

Report also found that Samsung TV gamers spend 80% of their TV time in streaming and gaming environments

A new report from Samsung Ads Europe, ‘Behind the Screens: Gaming on Samsung TVs in 2021’, reveals time spent gaming on UK Samsung TVs has increased 15% since January 2020 to the period ending June 2021, suggesting lockdown-related gaming habits are sticking post-pandemic.

This is supported by claims from The Economist identifying gaming as “the single biggest new media habit to be formed during the pandemic”, describing this activity as “sticky” and not declining despite the many restrictions lifting.

Samsung Ads also reported a 28% increase in the number of Samsung TVs with active monthly gaming activity in the UK between January and June 2021, equating to 58.81 million hours spent a month gaming on these devices.

UK gamers on Samsung TVs spend a lot of their TV time in streaming environments, with this cohort spending 28% more time streaming compared to all Samsung TVs in the UK. These gamers also spend 80% of their total TV time either gaming or in streaming environments.

Whilst the majority of gaming hours are spent by users on older generation consoles, UK Samsung TV users that are connected to a new console, like the Playstation 5 and Xbox Series X spend more time gaming. These ‘next-gen’ gamers – those with new consoles – spent an average of three hours and 24 minutes gaming each day between January and June 2021. This is compared to those gamers with the previous generation consoles spending 2 hours 28 minutes on average each day gaming, and those with old consoles spending 51 minutes on average each day gaming during the same period.

UK gamers also spent the most time gaming on Samsung TVs compared to their European counterparts in Italy, France, Germany and Spain, with an average daily gaming time of 1 hour and 24 minutes. Samsung Ads saw the biggest spike in activity for UK gamers in April 2020 during the first national lockdown reaching 2 hours 30 minutes on average per day, and again in January 2021 with 2 hours 9 minutes per day on average.

Alex Hole, Vice President of Samsung Ads Europe, commented: “We’ve seen substantial growth in time spent gaming on our TVs across the UK during the last 18 months, reflecting the growing popularity and accelerated rise of gaming globally. What’s interesting to note is the strong overlap between dedicated gamers and heavy streamers on our Samsung TVs, creating pockets of opportunities for advertisers. Advertisers seeking to reach audiences in today’s fragmented TV landscape will benefit from carefully balancing their media plans across both linear and streaming.”

Related

Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Gaming News Click Here 

 For the latest news and updates, follow us on Google News. 

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

CategoryGaming

Related News