Gauselmann Announces New Management Team
Entain PLC is going to double the investment in its in-house games studios to accelerate and expand its ability to provide customers with new and exclusive products and experiences.
Headcount will double to around 300 people across Entain’s three in-house studios in the UK, Italy, and India within a year, to deliver exciting, exclusive new products and experiences across all its markets, including the US. CR Games, Entain’s UK games studio based near Oldham, Manchester, will initially create 8 new roles taking its headcount close to 50.
New content includes free-to-play slots tournaments, believed to be the first of its kind, giving customers a great choice of free games to play and win cash prizes.
Following the recent sponsorship between its PartyCasino and PartyPoker brands and McLaren, customers will get exclusive access to Formula 1 themed casino content and games later this year. Entain is also developing new experiences for customers using immersive technologies and plans to upweight this capability at its in-house studios. The Group’s first VR product for customers – a multi-activity sports club – is due later in the year.
