Applications are widespread in the OTT industry. People love them because they bring them convenience and flexibility. Viewers can watch videos on any device they have and whenever they want when using an OTT application. And businesses launch them because they bring more revenue to their video streaming business.
The trick here is to inform viewers about the new app and attract them to use it. How do you do that? Let’s see how you can make that happen.
How to generate subscriptions for your OTT application?
There are the following things that we think can work out:
#1 Try delivering content to other locations
CDN video streaming can help you increase the number of subscriptions on your platform. You will be able to deliver videos to any country or even continent you want.
CDN is a content delivery network. And it will help you find your customers across other locations. CDNs ensure that the content is delivered to locations far from the original server. When the user requests a video to play, the video is streamed from a server that is located closer to them.
So, the video is loaded faster, and the user gets a smooth viewing experience. They are more satisfied with your service and can turn to be your regular customers.
#2 Use any channel to spread the word about your application
Marketing is a powerful tool when you want to attract viewers to your platform. Make sure you use the channels, especially those that your viewers use the most. For example:
- SEO marketing
- Contextual advertising
- Email marketing
- Social media platforms
- Influencer marketing
- Word-of-mouth marketing
We recommend paying attention to social media services. They allow you to communicate directly with customers. You can collect valuable data using them and use them to optimize the service. You can ask people what they like about your platform and what they don’t like. You can also understand more explicitly what they want to find on your platform.
Use all these channels to attract viewers to your platform. Or figure out what channels bring you the most customers and focus on them.
Try offline marketing, as it can also be profitable and bring in customers. Consequently, your revenue will increase.
#3 Check if your content solves people’s problems
In other words, check if your content is appealing to viewers. It should solve the problems they have. For example, if you say that your video content is entertaining, then all videos should be entertaining. If you are creating educational videos, then your content should likely adhere to that purpose.
Users will know that you are an educational video streaming platform. And they will come to you to learn something new. If they find entertainment videos instead of educational ones, they will probably get frustrated because they don’t find what they are looking for.
So, what we want to recommend is for you to stick to one topic and genre. You will simplify your life and your viewers’ lives. For example some services can stream even such content as Albanian TV for narrow audiences.
Final Thoughts
Applications can help you extend your business. Also, your video streaming business can start with the application. Still, it is important to know how to attract your audience.
You should speak their language and understand their needs. So, you and your possible customers are on the same page. Otherwise, you won’t understand each other, and you will fail to generate subscriptions for your service.
If you want to create applications for your video streaming business, you should contact Setplex. Their team will provide you with a solution and help launch.