Independent Body to Monitor EGBA Members’ Ads During Euro 2020

Independent Body to Monitor EGBA Members’ Ads During Euro 2020Reading Time: < 1 minute


The European Gaming and Betting Association (EGBA) has announced that its code of conduct on responsible advertising will be closely monitored by an independent body during the rescheduled EURO 2020.

The monitoring will be conducted by the European Advertising Standards Alliance (EASA), the European association of advertising standards bodies. As part of the monitoring, Nielsen, a global analytics company with specialisation in advertising tracking, will track the advertising content of EGBA members across TV, social media and digital advertising mediums in 4 specific EU countries: Greece, Romania, Sweden and Ireland.


EASA will provide EGBA with an analysis of the tracking results, which may include recommendations to support compliance with the code and improve the overall effectiveness of the code.

“EGBA members are committed to advertising in a socially responsible way, even more so during prominent events like the EURO 2020 football championships. EGBA’s responsible advertising code puts this commitment into action and independent third-party monitoring of the code will support both compliance and trust in the code. Advertising is a hot topic in many countries and the gambling sector must take more responsibility for the content and tone of its advertising. We hope gambling authorities around Europe will acknowledge the efforts made by EGBA members to raise the bar in responsible advertising standards,” Maarten Haijer, Secretary-General of EGBA, said.



Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Gaming News Click Here 


 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.


This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More