Instagram ‘Live Rooms’ rolls out for India: Now add three more people to your live
Updated: December 1, 2020 12:31:38 pm
Instagram Live Rooms rolls out to India market first: Here’s what the feature offers.
Instagram has announced a new feature called ‘Live Rooms’ which will let users add three more people to their Live video. Instagram says the feature was being tested in India and it is one of the first countries where this is being rolled out more broadly. Thanks to the COVID-19 pandemic and the lockdowns, Instagram saw a massive boost in the number of live streams taking place on the platform. According to the company. Instagram Live views in India grew by 60 percent on a week-on-week basis.
The new ‘Live Rooms’ feature will allow up to three guests and Instagram says this will give “creators more opportunities to have conversations with their communities, and to expand their reach and use cases for Live, such as starting a talk show or a podcast, etc.”
“Creators are at the forefront of pushing culture and creativity on Instagram and we’re constantly innovating to help them express themselves better. This year in particular has seen extensive use of Live, and as physical distancing norms continue, Live will remain an invaluable feature to bring friends, families and audiences together, and foster meaningful conversations. From the launch of Reels, to the testing and rollout of Live Rooms, India is playing a crucial role in the way products are being designed for the future,” Ajit Mohan, Vice President and Managing Director, Facebook India, said in a statement.
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Instagram said it had tested the feature creators such as @shereenlovebug aka Shereen Bharwani, @mr.mnv aka Manav Chhabra and @rohina aka Rohina Anand Khira in India.
