Interview: HMD Global VP Sanmeet Kochhar on why Nokia devices are ‘future-proof’
| New Delhi |
November 27, 2020 1:34:31 pm
Nokia 2.4 has a 6.5-inch HD+ display (Express Photo: Arun Rawal)
HMD Global introduced its budget Nokia 2.4 in India yesterday priced at Rs 10,399. While the specifications are more humble given what the competition is offering, the company says its aim is to make devices which are “future-proof” by offering its customers regular updates.
“We promise two years of Android OS upgrades. For example, this device has been launched with Android 10, but it is ready for Android 11 and so on making it future-proof. I have not seen too many of our competitors do that. Most of the people in our target segment spend six to seven hours on their phone every day and have their personal data on it including financial details, passwords etc. Therefore, security is important and we offer monthly security updates for three years. The overall build quality, craftsmanship and how durable the device not just from a hardware perspective, but also from software and security,” Sanmeet Kochhar, the Vice President of HMD Global told indianexpress.com over a call.
He added that the phone is “targeted at people who are either looking to attend online classes, doing work online or immersive entertainment online.” In fact, the pandemic has seen an increased demand for budget phones as more users are now dependent on their mobile phones for daily tasks.
Kochhar also explained why HMD Global avoids the specifications race, which is all too common in India. “We try not to get into this commoditisation race. Let’s say today you get a phone with a Type-C port, two cameras and six months after someone launches a phone with three cameras. Today, you are buying with 2GB RAM, tomorrow someone will be there with 3GB or 4GB RAM. These things keep changing. We look at the larger, overall value that the phone delivers to you, not just in terms of specifications, but software and security,” he pointed out.
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