iPhone 13 name: Here’s what Apple users really want
While there’s no doubt that Apple will release a new handset this September, whether it will be called the iPhone 13 or something else is a matter that’s open to debate.
While Apple may sidestep the question this year by making the handset the iPhone 12s, the company was reportedly considering skipping the number altogether.
And according to one survey, that would be the correct approach. From over 3,000 Apple users consulted, 18.3% said they’d be put off buying a product called the iPhone 13 due to triskaidekaphobia — a fear that the number 13 is unlucky.
Between them, a majority of respondents favored naming the handsets after the year of sale, with 38% backing the not very Apple-like iPhone (2021) and 16% saying the company should follow Samsung, and skip straight to iPhone 21.
It may seem a bit silly to skip over a product because of superstition, but it’s not like Apple would be the first company to do so. Skyrise developers often omit the floor entirely, and you may remember that OnePlus jumped straight from the 3T to the OnePlus 5 in a move that was rumored to be thanks to the number’s association with death in China.
Whether or not the decision makers at these companies themselves are superstitious or not is immaterial: if the population buying the products are, then why would you deliberately do anything that could potentially dampen sales?
