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IPL | Indian Premier League: Despite coronavirus, advertising revenue from Indian Premier League crosses Rs 3,100 crore

Akash SinghNov 24, 2020Sports
IPL | Indian Premier League: Despite coronavirus, advertising revenue from Indian Premier League crosses Rs 3,


Synopsis

Despite the Covid-19 outbreak, the broadcaster was expecting the IPL to outperform all previous records this season and had held on to ad rates, asking Rs 12.5 lakh for a 10-second slot on TV. The 13th season of the IPL, which was initially scheduled to be played in April-June, was pushed to September due the pandemic, which also forced the Board of Control for Cricket in India (BCCI) to take the entire tournament to the UAE.

MUMBAI: Star & Disney India generated more than Rs 3,100 crore in television and digital ad revenue from the recently concluded Indian Premier League despite the global pandemic, a sluggish economy and an entire season being hosted outside India, which could not diminish the popularity of the tournament or its attractiveness to marketers.The broadcaster’s revenue from the 13th edition of the league was 30% higher than last year.Star India

BY

ET Bureau

4 mins read, Last Updated:

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