ISL opening week viewership up 16%, says Star India
ISL 2020-21 is the first major live sporting league hosted in the country since Covid-19 induced lockdown in March this year.
The viewership of the first eight matches was up 18% in the Hindi speaking markets (HSM) and 14% in the South, the broadcaster said.
ISL 2020-21 is featuring 11 teams for the first time.
“After a successful IPL 2020, we laid emphasis on an enhanced viewing experience for football by stressing on product innovations, improved story-telling and fan engagement. We hope to maintain the momentum and build on the gains in viewership in Week 1,” said Sanjog Gupta, Head-Sports at Star India.
Star Sports and Football Sports Development Limited (FSDL), the holding company of ISL, introduced a series of technological innovations this year to give fans the opportunity to engage with their favourite clubs and players from the comfort of their homes, the company said.
It added a dedicated live fan wall and two LED screens, which feature fans from the home team and the away team, thus amplifying the rivalry virtually to enhance the viewing experience.
ISL is being live broadcast in 83 countries across TV and digital platforms. In India, Star airs the tournament in seven languages, while the matches are also live streamed on Disney+ Hotstar and JioTV.
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