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IVM Podcast hires Sanjeev Mehta as business head

IVM Podcast hires Sanjeev Mehta as business head


MUMBAI: Indian podcast network IVM Podcasts has roped in former Red FM national head Sanjeev Mehta as business head for the network.

As business head, Mehta will lead the growth for IVM Podcasts, working closely with the leadership team to monetise the digital space and secure strategic partnerships.

He comes with over two decades of sales experience, having worked within media and radio brands.

“Sanjeev is a great fit for us considering his expertise in the sales game and the wealth of experience that he comes with. We knew we needed a well-seasoned expert for the ambitions we have as a company and we’re glad to welcome him on board the team,” said Amit Doshi, Head, IVM Podcasts.

The appointment follows IVM Podcasts’ acquisition by Tencent-funded publishing platform Pratilipi last month.

“Sanjeev has the business expertise we think is crucial to leading IVM podcasts into its next big phase. I’m certain that his focus on growth and his knowledge of the overall market will benefit us jointly and forge a strong path to our goals,” said Ranjeet Pratap Singh, Co-founder and CEO, Pratilipi.

Speaking on the move, Mehta added, “While the podcast scene is still new, it’s a dynamic and interesting space for me to explore having worked in the audio ecosystem for such a long time.”

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