Knowing Tata Motors’ new chief: a taskmaster with a heart of a tiger and a mind for numbers, ratios

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Marc Llistosella, managing director and CEO, TATA Motors

Synopsis

As it looks to focus on the commercial-vehicle business, picking up someone like Marc Llistosella, former head of Daimler Trucks Asia, as CEO and managing director will help Tata Motors regain market share. He has an eye for precision, understands the Indian market well, and is a target and performance-driven person. But is Llistosella a complete package?

It’s not a first for Marc Llistosella. During his years at Daimler, the German has seen the Indian automobile industry at close quarters. So, when Tata Motors picked him as its new CEO and managing director, the reaction from industry watchers was a resounding yes.But will Llistosella, who joins a long list of expat CEOs (three of them before him) Tata Motors has had, be any different from his predecessors? Can he win back what’s lost in one of

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