Lava’s Z series can be customised and upgraded post purchase: How will this work?
Lava Mobiles, which was once among the top five mobile brands in the country, has marked its return with a new Z series of smartphones. But unlike other players, Lava is attempting something entirely new with its Z series. It is offering customers the ability to upgrade their smartphones after purchase. Lava will let users bump up the RAM and storage on their phones, within one year of purchase. Plus there’s an option to pick and choose your own specifications before you purchase the device. So how will these plans work? We take a look below
What is the Build MyZ program? How will Lava work to support this system?
The Build MyZ program is the one where users can choose from a list of pre-fixed specifications to create their own custom device. Lava says that 66 combinations will be available in this MyZ program. Lava’s chief manufacturing officer Sanjeev Agarwal said in the press conference that the company has managed to achieve certain “flexibilities in terms of software, hardware and manufacturing process,” which is allowing for the upgrade and customisation process.
What will the price of these custom-built phones?
According to Lava, the minimum price of these custom-built phones under the MyZ program will be Rs 6,900 and going to a maximum of Rs 10,500.
So how will a user be able to build their own phone? What will be the process?
According to Lava President Sunil Raina, the company will have a dedicated page for the ‘Build MyZ’ option. He explained in the press conference that a page will go live on the company website, and users will be able to choose the device and the specifications they prefer. Purchase will happen from 11th January onwards for the MyZ phones.
Also read: Lava announces MyZ smartphone series, comes with ability to upgrade specifications
Lava also plans to make the option available at offline stores, and according to Raina, the company already has an app built which will help them do this. The app will be available at 10,000 retailers who work with the company. So the retailer will be able to offer this as an option to customer when they walk in. Lava’s idea is that the retailer can give the app as an option depending on the user requirement and they can choose the right product for themselves.
What specifications will be offered in the Build MyZ feature?
There are a select set of specifications being offered by Lava. The display remains at 6.5-inch at HD+ resolution, and the processor will be MediaTek Helio G35 octa-core processor. The battery remains 5000 mAh and there is a Type-C USB port as well. However customers can choose between RAM, ROM, camera combinations and the colour of the device, when creating their own device.
