LG rollable OLED TV preorders in US start next month — for $100,000
LG’s rollable OLED TV — also called LG Signature OLED R — will finally become available for preorder starting next month, the company confirmed on Wednesday.
While the $100,000 price tag might make you pause at checkout, it’s pretty exciting to witness the flexible set coming to market. We last saw it in action at CES 2019, where a 65-inch screen seemed to roll right out of thin air. We’re not exaggerating when we say it’s some of the most magical technology the TV category has ever offered.
The first-ever rolling OLED TV and all its illusions were supposed to become available last year, but we weren’t surprised it didn’t. Now, though, it’s closer to coming home. LG said the Signature OLED R will be available for pre-order in the U.S. starting sometime in August.
LG provided neither an exact pre-order date nor an official ship date, not that delivering a $100,000 TV will be trusted to Fedex.
While the OLED R might not have the picture prowess of top-shelf LG 2021 TVs, namely the LG G1 OLED TV with OLED evo, it can roll in or out of sight on command. If you’ve ever thought of your TV as an eyesore, this set gives you the option to simply tuck it away.
And while motorized lifting TVs aren’t exactly novel, LG’s OLED R rolls into a compact compartment you can place on top of your existing TV console. The compartment also packs a front-firing Dolby Atmos sound system, which means you’ll be able to save a little dough on a soundbar if the $100,000 set you back too far.
