LG UNVEILS NEW GAMING UI, EXPANDS GAMING EXPERIENCE WITH NEW CLOUD-GAMING SERVICES
Ledger, the global leader in security for critical digital assets and Web3, has launched its first metaverse initiative on The Sandbox, co-created with metaverse creative agency Swipe Back, to support, protect and educate users regarding all aspects of digital ownership and cryptocurrency.
The initiative is a timely one; an estimated $14 billion was lost to scams in the crypto space in 2021.
Ledger’s first virtual space, the Ledgerverse, is an immersive map built by Swipe Back and features the “School of Block” (the first of several Sandbox maps), which educates users to ensure they’re ‘metaverse-ready’. This includes how to identify scammer threats and phishing traps that they might encounter online through a storyline that’s complete with characters, virtual missions, and secrets to uncover.
The space is curated to reflect The Sandbox’s methods by blending the “School of Block” with gamification. Users will be able to play games with unique rewards while learning about protection in the metaverse, making the games not only enjoyable, but truly useful.
The partnership also includes co-branded Ledger hardware that enables users to have the ultimate protection of their own digital collectibles, so that the experience itself is safeguarded.
Max Vedel, co-founder at Swipe Back, says: “The big challenge for brands entering the metaverse is telling their stories in meaningful ways that can’t be done in real life. We’re really excited to team up with Ledger to build surreal adventures that educate users on the growing threat of crypto scams, and to create storylines they’ll remember.
“The Sandbox is famous for its ability to curate gaming experiences and opportunities to monetise and win from them. It was an ideal canvas to help Ledger build this attractive virtual destination that offers an escape from the day-to-day, as well as highlighting the brand’s benefits and insights.”
Mo El-Sayed, Head of Education and Community at Ledger, adds: “Education today is outdated, boring, and overly complex. We are thrilled to bring truly Web3 educational tools to our Ledgerverse with game architects like Swipe Back and a truly immersive platform such as The Sandbox.
“Ledger is your universal key to keeping digital assets safe in the metaverse. Now you can learn about your metaverse and explore your digital identity through our immersive games.”
Ariel Wengroff, Global VP Communications at Ledger, concludes: “Ledger will not compromise on using Web3 innovation to educate the masses. Our partnership with The Sandbox and Swipe Back is the beginning of a long commitment to building a more inclusive future for users.”
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