Netflix ropes in dating app Tinder as official casting partner for first Indian dating reality show

0
Loading...
Tinder, the popular dating app, is partnering with streaming giant Netflix as the official casting partner for its first ever Indian dating reality show, ‘IRL: In Real Love’.

Produced by Monozygotic, ‘IRL: In Real Love’ will have a time dating format and single Tinder users can apply to be the contestants in the show by swiping right in the app.

Swipe cards will appear in between Tinder members’ stack of potential matches, which will redirect the users to a registration page.

Loading...

“Tinder is thrilled to partner with Netflix to offer this generation’s hopeful romantics a chance to go after a flame that can’t be put out,” said Taru Kapoor, GM, Tinder and Match Group, India. “Right from the casting process to its distinctive dating format, this show brings to the table, an opportunity to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse community of young singletons actively looking for real sparks, this show will provide them with exactly that and more. It’s a perfect match!”

Tanya Bami, Director, International Originals, Netflix India, said, “’IRL: In Real Love’ is an indigenous dating format and the association with Tinder will help us keep it as real as the times today.”

According to Bami, authenticity is key to any reality series and Tinder will help Netflix find a cast whose preferences and choices will enable the streaming platform to understand the everyday dating conundrums.

Loading...

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Entertainment News Click Here 

Loading...

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Loading...

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More