Netflix ropes in dating app Tinder as official casting partner for first Indian dating reality show
Produced by Monozygotic, ‘IRL: In Real Love’ will have a time dating format and single Tinder users can apply to be the contestants in the show by swiping right in the app.
Swipe cards will appear in between Tinder members’ stack of potential matches, which will redirect the users to a registration page.
“Tinder is thrilled to partner with Netflix to offer this generation’s hopeful romantics a chance to go after a flame that can’t be put out,” said Taru Kapoor, GM, Tinder and Match Group, India. “Right from the casting process to its distinctive dating format, this show brings to the table, an opportunity to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse community of young singletons actively looking for real sparks, this show will provide them with exactly that and more. It’s a perfect match!”
Tanya Bami, Director, International Originals, Netflix India, said, “’IRL: In Real Love’ is an indigenous dating format and the association with Tinder will help us keep it as real as the times today.”
According to Bami, authenticity is key to any reality series and Tinder will help Netflix find a cast whose preferences and choices will enable the streaming platform to understand the everyday dating conundrums.
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