New car, SUV launches in July 2021

Following an action packed June in terms of new car launches, July 2021 will continue seeing a slew of new cars being launched in our market. This time, most of the launches are concentrated in the premium, luxury end of the market. Here are all the new car launches you need to watch out for in July 2021.
- Tata Motors to expand Dark Edition line-up in India with three new models
- Audi e-tron SUV and Sportback to join the likes of Jaguar I-Pace and Mercedes EQC
- Mercedes-Benz E-Class range to expand with new E 53 and E 63 S models
Tata Altroz, Nexon and Nexon EV Dark Editions- July 7, 2021
Following the success of the Harrier Dark Edition, Tata Motors is going to follow it up with three new Dark Edition models this month – the Altroz, Nexon and the Nexon EV. The carmaker has already been teasing the upcoming models on their social media handles. The price announcement is likely to take place on July 7, 2021. Select dealers have even started accepting unofficial bookings.
Just like the Harrier Dark Edition, the Altroz, Nexon and Nexon EV Dark Editions will boast of an all-black treatment inside and out. That includes blacked-out wheels, all-black interior upholstery, Dark Edition logos and black trim pieces all around. There will, however, be no mechanical changes to any of the cars. These Dark Edition models are expected to cost Rs 15,000-30,000 more than the standard variants. Also, there are talks that the Harrier Dark Edition could get updates too, more details will be announced on July 7, 2021.
Mercedes-AMG E53 and E63 S- July 15, 2021
Hot on the heels of the price announcement of the BMW M5 Competition in India, Mercedes-Benz will be launching the new E63 S in India on July 15, 2021. Mercedes-Benz will, for the first time, also launch the E 53 sedan in India as a new entry-level model in the E-Class AMG line-up. Both these models have a standard length wheelbase as opposed to the long wheelbase version of the standard E-Class in India.
Under the hood, the Mercedes-AMG E 53 is powered by a 3.0-litre, inline-6, twin-turbo petrol engine that comes coupled to a 48V mild-hybrid system. The powertrain produces 435hp and 520Nm. Meanwhile, the Mercedes-AMG E63 S will be powered by a full-blown 4.0-litre V8 twin-turbo engine that produces 612hp and 850Nm. Both versions of the AMG-spec E-Class are offered with a 9-speed automatic gearbox and Mercedes’ 4Matic+ all-wheel drive system.


