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New Cricket stars may score ad deals, endorsement fees of some young players up 30-50 per cent

Akash SinghJan 21, 2021Sports
New Cricket stars may score ad deals, endorsement fees of some young players up 30-50 per cent


RPG Enterprises chairman Harsh Goenka hinted at a potential deal with his tweet: “Shubman Gill deserves the Ceat bat again.”

Synopsis

“Between yesterday and today, endorsement fees of some of the youngsters have gone up 30-50%,” said a senior executive at a top talent management firm. “We are telling brands to sign up the young upcoming talent now, since they will also benefit as these are youngsters who charge a 10th of fees compared to some of the established names.”

NEW DELHI: Talent management firms representing the Indian cricketers who crafted a historic win over Australia on Tuesday have started sending feelers to brands for endorsements, industry executives said.Fees have gone up for some of the cricketers who already endorse brands, they said. The team consisted largely of lesser-known players with little international experience after more than half the first string was laid low, mostly through

BY

ET Bureau

5 mins read, Last Updated:

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