NIL tracker: Which college athletes are signing endorsement deals?


The Name, Image and Likeness Era is here.

For the first time, student-athletes are permitted to profit through NIL endorsement deals. The NCAA is permitting college athletes in states without NIL legislation to engage in NIL deals, too. 

Which student-athletes are taking advantage of early NIL deals? Sporting News takes a closer look:

RELATED: Expert expects seismic, but gradual, change in NCAA with NIL

Graham Mertz, Wisconsin

Mertz, a quarterback at Wisconsin, released a video on Twitter that revealed his own personalized logo. Mertz can use that trademark to sell his own line of clothing. Mertz, a redshirt sophomore, passed for nine TDs and five interceptions last season. 

Jordan Bohannon, Iowa 

The Iowa guard also revealed his own clothing line and trademark, and he will make an appearance at a fireworks store today and sign autographs for customers who spend more than $10. Bohannon averaged 10.6 points per game for the Hawkeyes last season. 

D’Eriq King, Miami

The Miami Herald reports D’Eriq King agreed to a pair of endorsement deals with College Hunks Hauling Junk & Moving and Murphy Auto Group that will total around $20,000. King also unveiled a website where you can buy signed memorabilia

Sports Illustrated reported King is also signing a deal with The Wharf, a swanky open-air event venue on the Miami river, on Thursday at 4 p.m. before making a paid appearance at a club later that night.

King started at quarterback for Miami last season and is rehabbing a torn ACL suffered in the Cheez-It Bowl against Oklahoma State. 

McKenzie Milton, Florida State 

ESPN reports King and Milton have partnered to form a new NIL platform named Dreamfield. Milton will be the first student-athlete with a NFT (non-fungible token) on the market. 

Milton suffered a gruesome leg injury as the quarterback of UCF in 2018. He transferred to Florida State and is favored to start this season. 

Bo Nix, Auburn

Auburn quarterback Bo Nix announced a partnership with Milo’s Tea Company. Milo’s is based in Bessemer, Ala. 

Nix becomes the first sponsored SEC quarterback. The junior has 28 TDs and 13 interceptions the last two seasons with the Tigers. 






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