Pocket Aces elevates Aditi Shrivastava to CEO

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Digital entertainment firm Pocket Aces said that co-founder Aditi Shrivastava would be elevated to the newly created position of chief executive officer with immediate effect. The move comes soon after Loco, the game streaming platform incubated at Pocket Aces was spun off into a separate company, to led by the founders Ashwin Suresh and Anirudh Pandita. Prior to this, Shrivastava led the company’s revenue expansion, set up its influencer management division, and also led the growth of Dice Media, a content studio.

Suresh and Pandita will remain founders of Pocket Aces and continue to be shareholders and members of the Board of the company.

“We have built a strong foundation for Pocket Aces, and I am thrilled to grow it to one of the largest new-age media companies globally…. We have clear visibility of our content strategy and revenue leading us to profitability, and some very exciting new initiatives launching later this year as well,” said Shrivastava.

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Pocket Aces has three lines of business, social distribution, which houses social media channels like FilterCopy, Dice Media, and Gobble; Clout, a talent manager for the digital ecosystem and the studio business where the company is currently producing 12 series for different OTT platforms. Last month, game streaming platform Loco was spun off into a separate unit following a $9 million fund raise from South Korean gaming firm Krafton, among others.

Pocket Aces reaches over 50 million people on a weekly basis clocking over 700 million video views every month. It has grown its revenue 7x in the last 3 years and is on track to become profitable this year, it said.

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