Pokemon Go Revenue Hits $5 Billion Since Launch, Android Is Majority of Player Spending: Report
In the run up to the upcoming Pokemon Go Fest 2021, research firm Sensor Tower has revealed that the Niantic-developed Android and iOS game has made $5 billion in revenue since its 2016 release. This means that Pokemon Go has been making $1 billion a year since launch.
“H1 2021 also represents Pokemon Go’s best ever start to a year, with revenue up 34 percent from H1 2020 and up 130 percent from H1 2017,” reads Sensor Tower’s post.
The firm claims that Pokemon Go generated record revenue from player spending in 2020, picking up $1.3 billion globally. This appears to be a rise of 41 percent year-over-year.
What’s more is, most of the player spending is on Android via Google Play. Sensor Tower says that over 50 percent of all purchases is on Android. Surprising when you consider that most developers believe that Android gamers aren’t interested in spending, and opt for other means of enhancing their experience like watching ads for in-game rewards.
“Google Play accounts for the majority of player spending, accumulating $2.7 billion, or 52.8 percent, while the App Store has picked up $2.4 billion, or 47.2 percent,” reads the report.
What’s fascinating is that despite record revenues, it’s taken Niantic five years to attempt to establish a foothold in potential markets like India, which incidentally has the third-largest downloads for the game after the US and Brazil.
IGN India was the first to report that the company is looking to hire local talent to “engage local Pokemon Go communities” with responsibilities including event planning, content creation, and business development to name a few. In addition to this, it also had an India-exclusive Holi event too. It just puts it into perspective how big other territories are for the AR games giant and Sensor Tower’s report confirms that with US, Japan, and Germany being its biggest grossing markets.
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