Pollard Banknote Awarded Instant Ticket Printing Contract By The Danish Lottery (Danske Lotteri Spil)
Pollard Banknote Limited is pleased to announce that, following a competitive procurement process, it has been awarded a primary contract from Danske Lotteri Spil A/S, Denmark’s national lottery, to supply instant ticket printing and related services. Under this contract, Pollard Banknote will continue to print the Lottery’s instant tickets until July 31, 2025.
This new contract marks the continuation of the strong partnership between Pollard Banknote and Danske Lotteri Spil A/S, which began in 2008. An important commonality between the two organizations is their understanding of the significant role innovation plays in attracting new players and maintaining the excitement of existing players.
As a result, continuous innovation has been a hallmark of this highly collaborative relationship. Many of the Lottery’s most popular games have utilized innovative Pollard Banknote print techniques, such as Scratch Tab™, Scratch FX™, Eco Scratch ReNew™, and neon inks. The Lottery’s holiday games, such as Pakkejagt, Julekalender, and Den store julekalendar—all printed by Pollard Banknote—continue to be sales-driving perennial favourites in the Danish market.
“We are very happy to extend our longstanding relationship with the Danish Lottery,” said Michelle Annandale, Vice President, International Sales & Marketing, Pollard Banknote. “We are dedicated to supporting the Lottery’s goal of broadening player engagement through the expansion of its instant ticket portfolio with new concepts, as well as the introduction of higher price points that leverage our unique and innovative products.”
