PRAGMATIC PLAY INTEGRATES WITH COOLBET TO PROVIDE SLOT AND LIVE CASINO PRODUCTS

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Pragmatic Play, a leading game content provider to the gaming industry, has entered a strategic partnership with innovative online slot supplier Coolbet.

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By partnering directly with Pragmatic Play, Coolbet customers can now choose from an ever-growing collection of slot and Live Casino products, including the provider’s two-card version of baccarat, Dragon Tiger, as well as Mega Roulette and a dedicated blackjack table.

The dedicated table offers players a unique and highly customised Live Casino experience, with Coolbet’s branding across the table, providing a more immersive product for players and a striking visual asset for the operator.

The deal is the latest in a string of successful partnerships for Pragmatic Play, with its pioneering expansion strategy paying off in both European and global regulated markets.

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Established in 2016, Coolbet’s primary goal is to make gaming both fun and transparent, with an obligation to be a present community partner by supporting local teams and athletes.

Lena Yasir, Vice President of Malta Operations at Pragmatic Play, said: “As a leading provider of Live Casino and slot products to the igaming industry, it is our responsibility to partner with brands that embody our values.

“Coolbet has constructed its reputation as a first-rate supplier by implementing its core values into all of its operations, and we look forward to seeing how the relationship develops between our brands.”

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Patrik Backlund, Coolbet’s Head of Casino & Games, said: “We are delighted to bring Pragmatic Play’s market leading slot and casino products to our players.

“Pragmatic Play’s Live Casino offers a host of high-quality experiences, and we can’t wait to see how it is received by our audience.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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