Salman Khan’s Radhe: Your Most Wanted Bhai scores less than expected at the overseas box-office
Not so long ago, a Salman Khan release used to create a stir at the box-office and frenzy amid the masses. This year due to the pandemic Salman Khan’s Eid release – Radhe: Your Most Wanted Bhai was released on an OTT platform worldwide and on selected theatres in India and had a wide release overseas. The superstar has a huge audience overseas too and the film was expected to run a good business out there but unfortunately Radhe didn’t meet the projected expectations.
According to a report published on an online portal, Radhe which released on May 13 has managed to rake in around USD 2.6 million (Rs 19 crore). The trade analysts suggest that the numbers are less than what they expected. Salman Khan’s last release Bharat in 2019 had collected USD 10 million (Rs 74 crore approximately) in the overseas market.
The report by the online portal speaks suggests that the film’s hybrid release and the pandemic affected the movie business. The report points out that the per-pay-view for Radhe would have been a cheaper option for a large family. Salman Khan movies are family entertainers and an OTT pay-per-view option would cost the family less than watching the film in a theatre. Radhe is available on the OTT platform in the US, Canada as well as Bangladesh and these are huge markets for a Salman Khan film.
Even the Gulf region which is supposed to be a large market for a Salman Khan film didn’t rake in the moolah in the region. The collections for Radhe brought in USD 1,650,000 (Rs 12 crore) while for Bharat it was USD 4,410,000 (Rs 32 crore).
The report also suggests that the ongoing pandemic and the negative comments it garnered on the net could be further contributors to the film’s weak performance overseas. The film also stars Disha Patani, Randeep Hooda and Jackie Shroff.
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