Skoda takes steps to bring down cost of ownership of model range
The Czech automaker has launched the ‘Peace of Mind Campaign’ to provide additional benefits and an enhanced experience to customers in India.
The company said the initiative is based on four pillars – the cost of ownership, customer reach, convenience, and transparency.
Through this initiative, the company further plans to upgrade its after-sales offerings to provide an unparalleled ownership experience to its customers, it added.
“One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The ‘Peace of Mind’ campaign has been designed with this objective,” Skoda Auto India Brand Director Zac Hollis noted.
The automaker, which sells models like Octavia, Rapid, and Kushaq in the Indian market, has taken measures that reduce the maintenance costs and offer class-leading warranty across the range, he added.
