Sony Shares Slide on ‘Monumental Challenge’ From Microsoft Gaming Deal

Shares in Japan’s Sony Group fell 9 percent on Wednesday after gaming rival Microsoft said it will buy developer Activision Blizzard in a record $68.7 billion (roughly Rs. 5,12,375 crore) deal for the industry.

While Sony’s PlayStation is widely seen as having a lead in the generational battle with Microsoft’s Xbox, the purchase of the Call of Duty maker comes as Microsoft is aggressively expanding its Game Pass subscription service.

Sony has strengthened its network of in-house games studios in recent year and delivered a string of exclusive hits including in its Spider-man franchise, with Microsoft left playing catch-up.

“Sony will have a monumental challenge on its hand to stand its own in this war of attrition,” wrote Amir Anvarzadeh, a market strategist at Asymmetric Advisors who recommends shorting the stock, in a note to clients.

Sony is a pioneer in virtual reality and announced a few teasing details this month of its next generation headset, but deep pocketed and non-traditional players such as Facebook owner Meta Platforms are investing in the metaverse, or virtual online worlds.

PlayStation is a major source of revenue for Activision, complicating any potential decision by Microsoft to remove titles from Sony systems and squeeze its rival.

Many industry observers believe operability across multiple platforms is essential for the success of a metaverse where users can game, shop and work freely as advances in cloud technology weaken ties to the bulky gaming hardware that made Sony and Microsoft industry gatekeepers.

“If Microsoft continues to provide these games to (the PlaySation) platform as well, that would indicate that it may be positioning itself for metaverse in the long-term,” Jefferies analyst Atul Goyal wrote in a client note.

© Thomson Reuters 2022

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Gaming News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More