Spending in Mobile Apps Surges to New High, Nearly Touching $65 Billion: Sensor Tower
App revenue from mobile phone users around the world climbed to new heights in the first half of this year, nearly reaching $65 billion (roughly Rs. 4,82,550 crores), market tracker Sensor Tower said Monday.
Apple and Google saw their respective mobile app shops thrive as the Silicon Valley giants remained under fire for the power they wield at their respective marketplaces.
Preliminary figures from Sensor Tower indicate that $64.9 billion (roughly Rs. 4,81,680 crores) was spent across the App Store and Google Play in the first six months of this year in a 25 percent jump fro the same period in 2020.
Sensor Tower projected that $41.5 billion (roughly Rs. 3,08,000 crores) would be spent at Apple’s App Store during the first half of this year on subscriptions and apps, including in-app purchases such as virtual items for game characters.
Google Play was expected to generate a total of $23.4 (roughly Rs. 1,740) in revenue by the end of June.
Video-snippet sharing sensation TikTok was the top grossing non-game mobile app, with users spending more than $920 million (roughly Rs. 6,830 crores) in a increase of 74 percent from the first six months of last year, according to Sensor Tower.
