Spotify acquires podcast discovery platform Podz


Washington [US]: Swedish audio streaming platform Spotify recently announced that it has acquired Podz, a startup whose technology generates preview clips of podcasts.

According to The Verge, this acquisition is aimed at improving podcast discovery and letting users browse short clips rather than 30-minute plus podcast episodes.

Spotify has said this will make it “easier for listeners to find the content they want to listen to, and for creators to be discovered and build a fan base.” Podz told TechCrunch that users on its platform typically follow up to 30 podcasts, up from an average of seven.


The acquisition of Podz comes after Spotify’s subscription podcasting announcement, in which it would allow select partners to charge for access to their content.

Although Spotify isn’t planning on taking its 5 per cent cut of subscription revenue until 2023, eventually it’ll have a direct financial incentive to encourage its listeners to find and subscribe to as many podcasts as possible. Especially since it’s now competing with Apple Podcasts’ own in-app subscriptions, which launched this week.

As per The Verge, Spotify plans to integrate Podz’s technology into its platform, and that some of the results should be visible before the end of the year.


Subscribe to Mint Newsletters

* Enter a valid email


* Thank you for subscribing to our newsletter.

Never miss a story! Stay connected and informed with Mint.
our App Now!!


Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Technology News Click Here 


 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.


This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More