Suspension of weekly TRP data by BARC hasn’t impacted ad revenues: ABP Network

0

Get real time updates directly on you device, subscribe now.

Loading...


Mumbai: Television news player ABP Network on Tuesday said rating body BARC’s decision to suspend viewership data has not impacted its advertising revenues. ABP Network Chief Executive Officer Avinash Pandey, which runs news channels across Hindi, Marathi and Bengali languages, said advertising agencies rely on inputs beyond the weekly data from the Broadcast Audience Research Council (BARC) for buying ad inventory.

The brands know which channel helps their sales, he told reporters adding that advertising by small and medium businesses has also helped the network.

Loading...

A few weeks ago, the Mumbai Police had claimed to have unearthed a fake TRP (television rating points) scandal alleging that the BARC’s measurement was being compromised to increase advertising revenues. It has arrested many people in the case, including Republic Media Network Chief Executive Vikas Khanchandani.

Revenues for both the network and overall TV news genre have not been affected as a result of the BARC decision to temporarily suspend the release of the data till the methodology is revised.

Pandey said that while BARC has the best team of statisticians, we cannot depend on 50,000 homes alone to determine what the country watches.

Loading...

He also expressed his gratitude to BARC for taking a course correction step to improve the rating credibility.

Meanwhile, he said the first quarter was “terrible” for the news industry from an advertising revenue perspective but things have since improved and the inventory utilisation levels for his network are back to pre-COVID-19 levels since July.

Advertising rates are also going up, he said adding that in some cases, they are higher by 10-25 per cent as well.

Loading...

Last year, 10 per cent of the network’s revenue came from digital presence which is expected to go up to 15 per cent this year, Pandey said.

ABP Network on Tuesday launched a new brand logo, and Pandey said there will be changes in programmes as well to include more of documentary dramas and entertainment-focused shows.

var urlParams = window.URLSearchParams && new URLSearchParams(window.location.search), optParam = urlParams.get && urlParams.get('opt');

var objSec = {template: 'articleshow_main', msid:'79739193', secNames: ['industry','media/entertainment','media'],secIds:['2147477890','13352306','13357212','13357396']};

var tmplName = tpName="articleshow_main",lang = '',nav_sec1,newHookId,subsec1_value,subsec1_common = '13352306',newHookId2,subsec2_value,subsec2_common = '13357212'; var objVc = {version_on:'20201215160657',js_etsubscription:'1',js_comments:'111',js_googleslock:'782',js_googlelogin:'54',js_common_buydirect:'749',js_bookmark:'18',js_login:'45',js_datepicker:'2',js_electionsmn:'22',js_push:'54',css_buydirect:'14',js_tradenow:'15',js_commonall:'123',lib_login:'https://jssocdn.indiatimes.com/crosswalk/jsso_crosswalk_legacy_0.5.9.min.js',live_tv:'{"onoff_flag": 0, "auto_open": 0, "play_check_hour": 12, "default_tv": "0"}',global_cube:'0',global_cube_wap:'0',global_cube_faces:'2',global_cube_fullad:'0',global_cube_landingon:'sensex',global_cube_wap_url:'https://m.economictimes.com/iframe_cube.cms',site_sync:'0',adx:'1',amazon_bidding:'1',fan_ads:'0',trackAdCode:'0',ajaxError:'1',oauth:'oauth',planPage:"https://economictimes.indiatimes.com/plans.cms",planPageTest:'https://economictimes.indiatimes.com/plans.cms',subscriptions:'subscriptions',krypton:'kryptonp',apw:'apw',nlSubscribe:'etsub3'}; if(window.location.host == 'economictimes-pp.indiatimes.com') { objVc.oauth="oauth-pp"; objVc.krypton = 'krypton-pp'; objVc.subscriptions="subscriptions-pp"; objVc.apw = 'apw-pp'; } var objDim = {d52:'nature_of_content',d10:'user_login_status_hit',d54:'content_shelf_life',d53:'content_target_audience',d12:'tags_meta_keyword',d56:'degree_of_conten',d11:'content_theme_the_primary_tag',d55:'content_tone',d14:'special_coverage',d58:'et_product_item',d13:'article_publish_time',d16:'video_embed',d15:'audio_embed',d59:'show_paywall_final',d61:'paywall_probability',d60:'paywall_score',d63:'paid_articles_read',d62:'eligibility_paywall_rule',d65:'bureau_articles_read',d20:'platform',d64:'free_articles_read',d23:'author_id',d67:'loyalty',d66:'article_length',d25:'page_template',d24:'syft_initiate_page',d68:'paywall_hits',d27:'site_sub_section',d26:'site_section',d29:'section_id',d28:'prime_deal_code',d70:'us_election_2020',d72:'paywall_experiment',d71:'plan_group_id',d32:'prime_article_read_before_syft',d34:'content_age',d33:'prime_article_read_before_success',d36:'sign_in_initiation_position',d35:'subscription_method_hit',d37:'user_subscription_status',d1:'et_product',d2:'blocker_type',d3:'user_login_status_hit',d4:'agency',d5:'author_name',d6:'cms_content_publishing_type',d7:'content_personalisation_level',d8:'article_publish_date',d9:'sub_section_name',d40:'freeread',d45:'prime_hp_ui_template',d47:'prime_hp_ui_content_b_color',d46:'prime_hp_ui_content_size',d49:'syft_initiate_position',d48:'content_msid',d50:'signin_initiate_page'};var serverTime="12.15.2020 16:06:49";var WRInitTime=(new Date()).getTime(); (function () {if (self !== top) {var e = function (s) {return document.getElementsByTagName(s)}; e("head")[0].innerHTML = '

Loading...

'; setTimeout(function () {e("body")[0].innerHTML = ''; var hEle = e("html")[0]; hEle.innerHTML = 'economictimes.indiatimes.com'; hEle.className=""; top.location = self.location; }, 0);}})();

_log = window.console && console.log ? console.log : function () {}; if(window.localStorage && localStorage.getItem('temp_geolocation')) { var geolocation = localStorage.getItem('temp_geolocation'); } // Creating Elements for IE : HTML 5 and cross domain checks (function () { var elem = ["article", "aside", "figure", "footer", "figcaption", "header", "nav", "section", "time"]; for(var i=0; i<=elem.length-1; i++) {document.createElement(elem[i])} var hd = 'indiatimes.com', dd = document.domain,intv,intv2,fo; if (dd != hd && dd.indexOf(hd) != -1) {document.domain = hd} })(); var intv,intv2;var fo; if(subsec1_value == '1715249553' && subsec2_value == '1052732854'){ subsec1_value = newHookId = '1052732854'; // politicsnation }else if(subsec1_value == '1715249553' && subsec2_value == '1373380680'){ subsec1_value = newHookId = '1373380680'; // Economy } if(optParam != "1") { customDimension = window.customDimension || {}; var _gaq = _gaq || []; var customDimension = customDimension || {}; var analytics_js_path="https://www.google-analytics.com/analytics.js"; (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script',analytics_js_path,'ga'); var gaProperty = 'UA-198011-5'; var disableStr="ga-disable"; if (document.cookie.indexOf(disableStr + '=true') > -1) { window[disableStr + '-' + gaProperty] = true; }

ga('set', 'anonymizeIp', true); ga('create', gaProperty, 'auto', {'allowLinker': true}); ga('require', 'linker'); ga('linker:autoLink', ['economictimes.com']); ga('require', 'displayfeatures'); window.optimizely = window.optimizely || []; window.optimizely.push("activateUniversalAnalytics"); ga('require', 'GTM-WV452H7'); customDimension.dimension1 = "ET Free"; customDimension.dimension4 = "PTI";

Loading...

customDimension.dimension6 = "Native - 79739193"; customDimension.dimension8 = "Dec 15, 2020"; customDimension.dimension9 = "Media/Entertainment";

Loading...

customDimension.dimension12 = "mumbai,advertising agencies,TRP,Republic Media Network,viewership data,news channels"; customDimension.dimension13 = "04:01 PM IST";

customDimension.dimension15 = "No"; customDimension.dimension16 = "No";

Loading...

(function () { var a = window.localStorage && localStorage.getItem('et_syftCounter') || ''; a = a && JSON.parse(a) || {}; if(a.beforeSyft && customDimension) { customDimension.dimension32 = a.beforeSyft; } if(a.afterSyft) { customDimension.dimension33 = a.afterSyft; } })()

var contentAge="0.0038657407407407408"; if(contentAge) { customDimension.dimension34 = contentAge > 2 ? '>48hs':'<48hrs'; } if(customDimension){ customDimension.dimension25 = "articleshow_main"; customDimension.dimension26 = "Industry"; customDimension.dimension27 = "Industry/Media/Entertainment/Media/"; customDimension.dimension29 = "13352306"; customDimension.dimension48 = "79739193"; customDimension.dimension57 = _tiluuid; } ga('send', 'pageview', customDimension); var newHookId ='13352306'; var newHookId2 = '13357212'; if(newHookId == '1715249553' && newHookId2 == '1052732854'){ newHookId = '1052732854'; // politicsnation }else if(newHookId == '1715249553' && newHookId2 == '1373380680'){ newHookId = '1373380680'; // Economy } var subsec1_value="13352306", subsec1_2value="13357212"; if(subsec1_value == '1715249553' && subsec1_2value == '1052732854'){ subsec1_value="1052732854"; // politicsnation }else if(subsec1_value == '1715249553' && subsec1_2value == '1373380680'){ subsec1_value="1373380680"; // Economy } (function (g, r, o, w, t, h, rx) { g[t] = g[t] || function () {(g[t].q = g[t].q || []).push(arguments) }, g[t].l = 1 * new Date(); g[t] = g[t] || {}, h = r.createElement(o), rx = r.getElementsByTagName(o)[0]; h.async = 1;h.src = w;rx.parentNode.insertBefore(h, rx) })(window, document, 'script', 'https://static.growthrx.in/js/v2/web-sdk.js', 'grx'); grx('init', 'gf999c70d'); var grxDimension = {url: window.location.href, title : document.title, referral_url : document.referrer}; if(window.customDimension && window.objDim) { for(key in customDimension) { var dimId = 'd' + key.substr(9, key.length); if(objDim[dimId] && customDimension[key]) { grxDimension[objDim[dimId]] = customDimension[key]; } } } var subsStatus="Free User"; var jData = JSON.parse(localStorage.getItem('jStorage')); function getCookie(n) {var ne = n + "=", ca = document.cookie.split(';');for (var i=0;i< ca.length;i++){ var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(ne) == 0) return c.substring(ne.length, c.length); } return null; } (function () { if(ssoid = getCookie('ssoid')) { try { grx('userId', ssoid); var pfuuid = getCookie('pfuuid'); if(pfuuid) { grxDimension['et_uuid'] = pfuuid} grxDimension[objDim['d3']] = 'LOGGEDIN'; var grx_userData = jData['prime_'+getCookie('TicketId')]; grx_userData = grx_userData || {}; var grx_userPermission = grx_userData.permissions; if(grx_userPermission.indexOf("expired_subscription") > -1) { subsStatus="Expired User"; } else if (grx_userPermission.indexOf("subscribed") > -1 && grx_userPermission.indexOf("cancelled_subscription") > -1 && grx_userPermission.indexOf("can_buy_subscription") > -1) { subsStatus="Paid User - In Trial"; } else if(grx_userPermission.indexOf("subscribed") > -1) { subsStatus="Paid User"; } else if(grx_userPermission.indexOf("etadfree_subscribed") > -1) { subsStatus="Ad Free User"; } } catch (e) {} } else { grxDimension[objDim['d3']] = 'NONLOGGEDIN'; } grxDimension[objDim['d37']] = subsStatus; })()

grx('track', 'page_view', grxDimension);

Loading...

if(geolocation && geolocation != 5 && (typeof skip == 'undefined' || typeof skip.fbevents == 'undefined')) { !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '338698809636220'); fbq('track', 'PageView'); }

var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "6036484"});

if(geolocation && geolocation != 5) { (function() { var s = document.createElement('script'), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })(); }

Loading...

if(geolocation && geolocation != 5) { (function() { function pingIbeat() { window._pg_endpt=(new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', "https://agi-static.indiatimes.com/cms-common/ibeat.min.js"); document.head.appendChild(e); } if(typeof window.addEventListener == 'function') { window.addEventListener("load", pingIbeat, false); } else { var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? pingIbeat : function() { oldonload(); pingIbeat(); }; } })(); }

}

Stay connected with us on social media platform for instant update click here to join our ????️????️ Twitter, & Facebook

Loading...

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Entertainment headlines.

For all the latest Entertainment News Click Here 

Loading...

For the latest news and updates, follow us on Google News. 

Loading...

Also, if you like our efforts, consider sharing this story with your friends, this will encourage us to bring more exciting updates for you. 

Source

Loading...

Get real time updates directly on you device, subscribe now.