Swimwear

I'm constantly chatting with Who What Wear's editors to get their takes on the coolest fashion trends of the moment and the brands they're most excited about. After all,…
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Victoria's Secret store. Shutterstock. The troubled lingerie retailer’s…
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What makes a swim trend controversial? It can be anything from how much coverage it provides (or, of course, doesn’t provide) to the potential for unpleasant tan lines to…
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When two A-list celebrities own the same thing, you can bet that a legion of fans will soon follow suit. In the case of Jennifer Lopez and Bella Hadid, it's a white bikini…
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I realize how bizarre it is to be talking about swim trends when summer still seems like a distant memory, but hear me out. While most of us are piling on the heavy layers…
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Do you ever find yourself 15 pages deep into an Amazon search, reading product reviews with such intensity that you feel like you know the people writing them? Because I…
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In the middle of the pandemic-driven lockdown, like-minded creatives Bianca Ubeda and Rocco Valentine quietly launched a sustainable swimwear label, Inez Valentine Swimwear, out of…
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Reddit logo. Getty Images. An attack on short positions by Reddit users…
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We’re right on the brink of winter, meaning swimwear is probably not on your radar unless you live somewhere beachy, let's say Miami or—or are a fashion editor with swimwear…
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As a model, Emily Ratajkowski would never let good maternity style go to waste. She's been showing off her baby bump every chance she gets, whether it's a G-string cutout…
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