Tata Motors’ India business is turning the corner. Time to hit the top gear?

Synopsis
There’s something interesting happening at Tata Motors. Customers are paying more for its vehicles. The company has made a steady start through its electric vehicles, with more launches on the cards. A new CEO will soon be joining. Is this the moment Tata Motors was waiting for after burning the midnight oil for the past five years?
How does one ascertain that a business is doing well? When it returns strong volumes coupled with better price realisations. Simply put, when it gets more bang for every buck it spends on its product. That’s what is happening at Tata Motors. In the December quarter, as customers paid more for its products (higher price, lower discounts) it added INR546 crore or 3.7% of revenue to its profits while better volumes and product mix added another
BY
- GIFT ARTICLE
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
- SAVE
- COMMENT
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
Yearly
(Save 49%)
₹2499
15
Days Trial
+Includes DocuBay and TimesPrime Membership worth ₹1499 & ₹999 resp.
2-Year
(Save 63%)
₹3599
15
Days Trial
+Includes DocuBay and TimesPrime Membership worth ₹1499 & ₹999 resp.
Already a Member? Sign In now
Why ?
-
Sharp Insight-rich, Indepth stories across 20+ sectors
-
Access the exclusive Economic Times stories, Editorial and Expert opinion
-
Clean experience with
Minimal Ads -
Comment & Engage with ET Prime community -
Exclusive invites to Virtual Events with Industry Leaders -
A trusted team of Journalists & Analysts who can best filter signal from noise
var urlParams = window.URLSearchParams && new URLSearchParams(window.location.search), optParam = urlParams.get && urlParams.get('opt');
var objSec = {template: 'primearticleshow', msid:'81179310', secNames: ['prime','auto-aviation'],secIds:['2147478050','60000487','60187459']};
var tmplName = tpName="primearticleshow",lang = '',nav_sec1,newHookId,subsec1_value,subsec1_common = '60000487',newHookId2,subsec2_value,subsec2_common = '60187459'; var objVc = {version_on:'20210224015816',js_etsubscription:'1',js_onboarding_popup_sh:'7',js_comments:'111',js_googleslock:'782',js_googlelogin:'56',js_common_buydirect:'749',js_bookmark:'18',js_articleshow_main:'44',js_login:'46',js_datepicker:'2',js_electionsmn:'22',js_push:'54',css_buydirect:'14',js_tradenow:'19',js_commonall:'138',lib_login:'https://jssocdn.indiatimes.com/crosswalk/jsso_crosswalk_legacy_0.5.9.min.js',live_tv:'{"onoff_flag":"0","platform":"desktop","sections":["79755474","1715249553","13352306","13357270","897228639","1466318837"],"pages":"all","auto_open":"1","default_tv":"1","timePeriod":{"showTimeFlag":false,"fromTime":"","toTime":""}}',global_cube:'0',global_cube_wap:'0',global_cube_faces:'2',global_cube_fullad:'0',global_cube_landingon:'sensex',global_cube_wap_url:'https://m.economictimes.com/iframe_cube.cms',site_sync:'0',adx:'1',amazon_bidding:'1',js_newsltrpopup:'120',nlExpiry:'864000',nlReloadExpiry:'30',fan_ads:'0',trackAdCode:'0',ajaxError:'1',oauth:'oauth',planPage:"https://economictimes.indiatimes.com/plans.cms",planPageTest:'https://economictimes.indiatimes.com/plans.cms',subscriptions:'subscriptions',krypton:'kryptonp',apw:'apw',nlSubscribe:'etsub3'}; if(window.location.host == 'economictimes-pp.indiatimes.com') { objVc.oauth="oauth-pp"; objVc.krypton = 'krypton-pp'; objVc.subscriptions="subscriptions-pp"; objVc.apw = 'apw-pp'; } var objDim = {d52:'nature_of_content',d96:'continuous_paywall_hits',d95:'monthly_article_count',d10:'user_login_status_hit',d54:'content_shelf_life',d98:'daily_paid_article_count',d53:'content_target_audience',d97:'monthly_paid_article_count',d12:'tags_meta_keyword',d56:'degree_of_conten',d11:'content_theme_the_primary_tag',d55:'content_tone',d14:'special_coverage',d58:'et_product_item',d13:'article_publish_time',d16:'video_embed',d15:'audio_embed',d59:'show_paywall_final',d61:'paywall_probability',d60:'paywall_score',d63:'paid_articles_read',d62:'eligibility_paywall_rule',d65:'bureau_articles_read',d20:'platform',d64:'free_articles_read',d23:'author_id',d67:'loyalty',d66:'article_length',d25:'page_template',d24:'syft_initiate_page',d68:'paywall_hits',d27:'site_sub_section',d26:'site_section',d29:'section_id',d28:'prime_deal_code',d70:'us_election_2020',d72:'paywall_experiment',d71:'plan_group_id',d32:'prime_article_read_before_syft',d75:'watchlist_active_status',d34:'content_age',d33:'prime_article_read_before_success',d36:'sign_in_initiation_position',d35:'subscription_method_hit',d37:'user_subscription_status',d1:'et_product',d2:'blocker_type',d3:'user_login_status_hit',d4:'agency',d5:'author_name',d6:'cms_content_publishing_type',d7:'content_personalisation_level',d8:'article_publish_date',d9:'sub_section_name',d40:'freeread',d45:'prime_hp_ui_template',d47:'prime_hp_ui_content_b_color',d46:'prime_hp_ui_content_size',d49:'syft_initiate_position',d48:'content_msid',d92:'last_click_source',d50:'signin_initiate_page',d94:'daily_article_count',d93:'internal_source'};var serverTime="02.24.2021 02:01:56";var WRInitTime=(new Date()).getTime(); (function () {if (self !== top) {var e = function (s) {return document.getElementsByTagName(s)}; e("head")[0].innerHTML = '
'; setTimeout(function () {e("body")[0].innerHTML = ''; var hEle = e("html")[0]; hEle.innerHTML = 'economictimes.indiatimes.com'; hEle.className=""; top.location = self.location; }, 0);}})();
_log = window.console && console.log ? console.log : function () {}; // Creating Elements for IE : HTML 5 and cross domain checks (function () { var elem = ["article", "aside", "figure", "footer", "figcaption", "header", "nav", "section", "time"]; for(var i=0; i<=elem.length-1; i++) {document.createElement(elem[i])} var hd = 'indiatimes.com', dd = document.domain,intv,intv2,fo; if (dd != hd && dd.indexOf(hd) != -1) {document.domain = hd} })(); var intv,intv2;var fo; if(subsec1_value == '1715249553' && subsec2_value == '1052732854'){ subsec1_value = newHookId = '1052732854'; // politicsnation }else if(subsec1_value == '1715249553' && subsec2_value == '1373380680'){ subsec1_value = newHookId = '1373380680'; // Economy } if(optParam != "1") { customDimension = window.customDimension || {}; var _gaq = _gaq || []; var customDimension = customDimension || {}; var analytics_js_path="https://www.google-analytics.com/analytics.js"; (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script',analytics_js_path,'ga'); var gaProperty = 'UA-198011-5'; var disableStr="ga-disable"; if (document.cookie.indexOf(disableStr + '=true') > -1) { window[disableStr + '-' + gaProperty] = true; }
ga('set', 'anonymizeIp', true); ga('create', gaProperty, 'auto', {'allowLinker': true}); ga('require', 'linker'); ga('linker:autoLink', ['economictimes.com']); ga('require', 'displayfeatures'); window.optimizely = window.optimizely || []; window.optimizely.push("activateUniversalAnalytics"); ga('require', 'GTM-WV452H7'); customDimension.dimension1 = "Prime Plus"; customDimension.dimension4 = ""; customDimension.dimension5 = "Rajiv Ghosh"; customDimension.dimension6 = "Native - 81179310"; customDimension.dimension8 = "Feb 24, 2021"; customDimension.dimension9 = "Auto + Aviation";
customDimension.dimension12 = "Amazon,Hyundai,SAARC,toyota,CNG"; customDimension.dimension13 = "01:00 AM IST";
customDimension.dimension15 = "No"; customDimension.dimension16 = "No"; customDimension.dimension23 = "479251320"; (function () { var a = window.localStorage && localStorage.getItem('et_syftCounter') || ''; a = a && JSON.parse(a) || {}; if(a.beforeSyft && customDimension) { customDimension.dimension32 = a.beforeSyft; } if(a.afterSyft) { customDimension.dimension33 = a.afterSyft; } })()
var contentAge="0.044444444444444446"; if(contentAge) { customDimension.dimension34 = contentAge > 2 ? '>48hs':'<48hrs'; } if(customDimension){ customDimension.dimension25 = "primearticleshow"; customDimension.dimension26 = "Prime"; customDimension.dimension27 = "Prime/Auto + Aviation/"; customDimension.dimension29 = "60000487"; customDimension.dimension48 = "81179310"; customDimension.dimension57 = _tiluuid; } var trafficSource=""; function getjStorageVal(keyName) { var jString = localStorage.getItem("jStorage"), value=""; try { if(jString) { var objJstorage = JSON.parse(jString); value = objJstorage[keyName] ? objJstorage[keyName] : ''; } } catch (e) {} return value; } (function () { function addZero(num) {return (num >= 0 && num < 10) ? '0' + num : num;} try { lastClick = getjStorageVal('etu_last_click'); if(!lastClick) { lastClick = document.referrer.indexOf('indiatimes.com') == -1 ? 'direct_landing_articleshow' : 'other'; } var dref = document.referrer, wlh = window.location.href.toLowerCase(), wlp = window.location.pathname; if(/google|bing|yahoo/ig.test(dref)) {trafficSource="organic";} else if(/facebook|linkedin|instagram|twitter/ig.test(dref) || wlh.indexOf('utm_medium=social') != -1) { trafficSource="social";} else if(wlh.indexOf('utm_medium=email') != -1) {trafficSource="newsletter"; } else if(getjStorageVal('etu_source')) { trafficSource = getjStorageVal('etu_source');} if(!trafficSource) { if(wlp == "https://economictimes.indiatimes.com/" || wlp == '/default.cms') {trafficSource="direct"} else if(wlp.indexOf('articleshow')) {trafficSource="organic"} else {trafficSource="other"} } var dtObject = new Date(), dt = (dtObject.getFullYear() + '' + addZero(dtObject.getMonth() + 1) + '' + addZero(dtObject.getDate())), key = 'et_article_' + dt; var articleReadCountToday = (getjStorageVal(key) || []).length; var articleReadCountMonth = 0; var paidArticleReadCountMonth = 0; var jString = localStorage.getItem("jStorage"); try { if(jString) { var objJstorage = JSON.parse(jString); Object.keys(objJstorage).filter(function(key) {return key.indexOf('et_article_') != -1}).forEach(function (key) { articleReadCountMonth += getjStorageVal(key).length}); Object.keys(objJstorage).filter(function(key) {return key.indexOf('et_primearticle_') != -1}).forEach(function (key) { paidArticleReadCountMonth += getjStorageVal(key) || 0}); } } catch (e) {} var paidArticleReadCountTodayKey = 'et_primearticle_' + dt; var paidArticleReadCountToday = getjStorageVal(paidArticleReadCountTodayKey) || 0; var continuousPaywallList = getjStorageVal('et_continuousPaywalled') || []; customDimension.dimension92 = lastClick; customDimension.dimension93 = trafficSource; customDimension.dimension94 = articleReadCountToday; customDimension.dimension95 = articleReadCountMonth; customDimension.dimension96 = continuousPaywallList.length; customDimension.dimension97 = paidArticleReadCountMonth; customDimension.dimension98 = paidArticleReadCountToday; } catch (e) {} })(); ga('send', 'pageview', customDimension); (function (g, r, o, w, t, h, rx) { g[t] = g[t] || function () {(g[t].q = g[t].q || []).push(arguments) }, g[t].l = 1 * new Date(); g[t] = g[t] || {}, h = r.createElement(o), rx = r.getElementsByTagName(o)[0]; h.async = 1;h.src = w;rx.parentNode.insertBefore(h, rx) })(window, document, 'script', 'https://static.growthrx.in/js/v2/web-sdk.js', 'grx'); grx('init', 'gf999c70d'); var grxDimension = {url: window.location.href, title : document.title, referral_url : document.referrer}; if(window.customDimension && window.objDim) { for(key in customDimension) { var dimId = 'd' + key.substr(9, key.length); if(objDim[dimId] && typeof customDimension[key] != 'undefined') { grxDimension[objDim[dimId]] = customDimension[key]; } } } var subsStatus="Free User"; var jData = JSON.parse(localStorage.getItem('jStorage')); function getCookie(n) {var ne = n + "=", ca = document.cookie.split(';');for (var i=0;i< ca.length;i++){ var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(ne) == 0) return c.substring(ne.length, c.length); } return null; } (function () { if(ssoid = getCookie('ssoid')) { try { grx('userId', ssoid); var pfuuid = getCookie('pfuuid'); if(pfuuid) { grxDimension['et_uuid'] = pfuuid} grxDimension[objDim['d3']] = 'LOGGEDIN'; var grx_userData = jData['prime_'+getCookie('TicketId')]; grx_userData = grx_userData || {}; var grx_userPermission = grx_userData.permissions; if(grx_userPermission.indexOf("expired_subscription") > -1) { subsStatus="Expired User"; } else if (grx_userPermission.indexOf("subscribed") > -1 && grx_userPermission.indexOf("cancelled_subscription") > -1 && grx_userPermission.indexOf("can_buy_subscription") > -1) { subsStatus="Paid User - In Trial"; } else if(grx_userPermission.indexOf("subscribed") > -1) { subsStatus="Paid User"; var b = document.getElementsByTagName('html')[0]; b.classList.add("prime_user"); } else if(grx_userPermission.indexOf("etadfree_subscribed") > -1) { subsStatus="Ad Free User"; } } catch (e) {} } else { grxDimension[objDim['d3']] = 'NONLOGGEDIN'; } grxDimension[objDim['d37']] = subsStatus; try { if(window.localStorage && localStorage.getItem) { var jString = localStorage.getItem("jStorage"); if(jString) { var objJstorage = JSON.parse(jString), objProf = objJstorage['et_subscription_profile']; for (var attrname in objProf) { grxDimension[attrname] = objProf[attrname]; } } } }catch(e) { console.log('Error profile Dimension'); } })()
grx('track', 'page_view', grxDimension);
if(window.allowGdpr == 1 && (typeof skip == 'undefined' || typeof skip.fbevents == 'undefined')) { !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '338698809636220'); fbq('track', 'PageView'); }
var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "6036484"});
if(window.allowGdpr == 1) { (function() { var s = document.createElement('script'), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })(); }
if(window.allowGdpr == 1) { (function() { function pingIbeat() { window._pg_endpt=(new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('async', true); var dt = window.dateFormat ? dateFormat(new Date(), '%Y%M%d') : 1; var sd = window.objDomain && objDomain.js || ''; e.setAttribute('src', sd + '/js_ibeat_ext.cms?v=' + dt); //e.setAttribute('src', "https://agi-static.indiatimes.com/cms-common/ibeat.min.js"); document.head.appendChild(e); } if(typeof window.addEventListener == 'function') { window.addEventListener("load", pingIbeat, false); } else { var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? pingIbeat : function() { oldonload(); pingIbeat(); }; } })(); }
}
Stay connected with us on social media platform for instant update click here to join our ????️????️ Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Automobile headlines.
For all the latest Automobile News Click Here
For the latest news and updates, follow us on Google News.
Also, if you like our efforts, consider sharing this story with your friends, this will encourage us to bring more exciting updates for you.


